Great Business Goals = Great Business Success
Last week of this decade, 2020 is not only a new year, but some argue that it’s also the start of a new decade. Pretty heavy stuff. It’s an exciting time of year full of celebrations and resolutions. Resolutions fail, some say at a rate of 80 – 92%! I am not in the business of failing, so I do not make resolutions. Instead I make goals.
How I make great business goals:
- Specific Outcome, start at the end – You need to be able to answer the questions Who, What, When, Where, and Why it is important.
- Measurable – Create criteria for how you will know you are making progress and track your progress
- Attainable – Plan your steps, you may need to take a course to develop skills and abilities. Break down the monthly and weekly activities that you will need to meet your goal
- Exciting – What is exciting about this outcome to you personally (and you can do this as a team). again be specific. You need an “upside” that will be motivating to you when you encounter setbacks (and there will be setbacks)
- Realistic – Think from all perspectives so that your goals are based on reality and not on a dream. Then use that “reality check” to motivate you to attain the goal. Are you willing and able to work to meet this goal?
Here’s an example from Retainer-based Academy:
- Specific Outcome – Have 12 financial advisors work through our Retainer-based Academy.
Who – Financial Advisors
What – complete Retainer-based Academy
When – in 2020
Where – on retainerbasedacademy.com
Why – to help other financial advisors
2. Measurable – 12 advisors in 1 year
3. Attainable – I won’t bore you with all of these, but yes we have monthly and weekly tasks and plans some of the action plan includes
– Exposing prospects to Milestone Clarification Process
– World class customer service to keep clients and referrals
– Finding and executing campaigns
– A new PR campaign, which includes social media, news media, and speaking engagement
4. Exciting – I am passionate about sharing Retainer-based advising and the Milestone Clarification process that we have trademarked with others.
5. Realistic – I would love to make my goal to have 250 new advisors, but 12 is realistic!